WeHo Pride
EXEC. CREATIVE DIRECTOR & HEAD OF BRAND
Identity, Design, Marketing, Social, Merchandise
For decades, West Hollywood has been home to one of the largest annual Pride celebrations in the world, drawing hundreds of thousands of people each June.
After a split from the City of Los Angeles, in 2022 the City of West Hollywood hosted its first official “WeHo Pride”, short for “West Hollywood Pride,” ushering in a new era of protest, joy, and celebration.
ASSOCIATED PROJECTS
WeHo Pride
(Phase 2: 2025 + 2024)
Text coming soon.
‘Pride Starts Here’ was a tagline I created in WeHo Pride’s very first year. It has always referred more to the individuals and hearts of the community than it does to the dates West Hollywood celebrates on the national Pride calendar. For 2024, I wanted to drive that home with this energetic and joyful campaign, highlighting diverse moments of queer joy, creating both nostalgia and excitement for the upcoming season that means so much to so many people.
This campaign was expanded and adapted for everything from digital transit shelters to print ads, web banners, and more.
WeHo Pride Brand Update +
Universe Expansion (2024)
The original WeHo Pride brand design had been created in under 48 hours, and while a lot of thought and care had been placed into it, it was intended to be a first draft in a pitch deck. Furthermore, it was unclear at the time if the City would even accept the abbreviated name “WeHo Pride.” However, once the event was awarded in 2022, the City Council made it clear that the brand of the pitch deck, the first draft, should be the WeHo Pride brand moving forward.
At the beginning of the 2024 planning process, WeHo Pride took a step back to appreciate everything that had been accomplished in two quick years and examine how the brand could utilize design theory to better communicate with the community it serves.
WeHo Pride wanted to be the same brand people had come to recognize, but with a little louder volume, reaching everyone with the info they need more easily. With six tent-pole activations, WeHo Pride is a massive event, and the design needed to reflect that breadth of activity; however, the singular rainbow motif muddled the scope of the event’s offerings.
By dissecting the design elements of the overall brand, WeHo Pride could create a larger rainbow that both raises awareness in ads that benefit from contrast and also can quickly communicate information for the distinctly different tentpole events.
With this design expansion, WeHo Pride moves beyond a rainbow color scheme and a font; it establishes itself as a brand with a personality and style
WeHo Pride
(Phase 1: 2023 + 2022)
Conceived as part of our fluid and ever-evolving understanding of gender identity + sexual expression, the WeHo Pride brand combines rainbow colors to create beauty in the space between traditional binaries. The gradient tapestry of colors and fluid shapes work together to create a vibrant celebration of Pride's unique diversity.
