OUTLOUD Music Festival
EXEC. CREATIVE DIRECTOR & HEAD OF BRAND
Identity, Design, Marketing, Social, Merchandise
Created by queer people, for queer people, OUTLOUD was founded to amplify and elevate LGBTQIA+ voices. I've been its creative lead since the very first festival, freelancing on the launch before joining JJLA full-time, and I've run the brand ever since: identity, campaigns, marketing, and every paid ad across its properties. Five years later, OUTLOUD anchors WeHo Pride, has expanded to Boston, and holds a GLAAD Media Awards Special Recognition.
OUTLOUD Music Festival, the brand’s flagship event, is now in its fifth year at West Hollywood Park and first year of expansion into Boston. It features star-studded, high-energy lineups that celebrate and advocate for queer voices in music.
ASSOCIATED PROJECTS
OUTLOUD Music Festival
at WeHo Pride(2025)
2025 was a pivotal year of growth for OUTLOUD Music Festival at WeHo Pride. As corporate brands fled the LGBTQ+ space in a newly tense political climate, the economy slowed, and live events struggled to find their audience, OUTLOUD turned to the community it had built in the previous years.
I chose to double down, building the 'LGBTQ HQ' campaign around West Hollywood as a safe space and pushing for the most diverse lineup yet.
OUTLOUD Music Festival
in Boston (2025)
OUTLOUD’s first excursion out of the West Coast proved to be an incredible success. OUTLOUD Music Festival in Boston, a one-day festival at the historic Suffolk Downs, was produced in partnership with The Bowery, part of AEG. However, all marketing, branding, screens, and on-site signage were created in-house to make sure this new audience, experiencing an OUTLOUD event for the first time, would come away with a clear sense of joy, love, and community OUTLOUD always delivers.
OUTLOUD Music Festival
at WeHo Pride (2024)
Perhaps OUTLOUD’s biggest year to date, 2024 saw big changes for OUTLOUD Music Festival at WeHo Pride brand identity. It became a priority to mature and grow the visual storytelling language, moving beyond the soundwaves, and drawing inspiration from the unique location and venue aspect of the festival. OUTLOUD Music Festival at WeHo Pride consistently delivers that feeling when the world fades away, the sound envelops your body, and your experience is uniquely yours. Our soundwaves grew into glass refractions, enveloping the marketing with a close community feeling.
PRESS
ABC News (UVM: 29.8M)
Rolling Stone (UVM: 16.6M)
Billboard (UVM: 11.4M)
Good Morning America (UVM: 7.2M)
Yahoo News (UVM: 423M)
Hollywood Reporter (UVM: 28M)
OUTLOUD Music Festival
at WeHo Pride(2023)
Still new and unknown outside of the SoCal region, 2023 saw OUTLOUD Music Festival at WeHo Pride with endless possibilities. This was the first year the brand had content to utilize from the previous year and could leverage those assets to begin growing into a nationally recognized champion for the LGBTQ+ community and the best place to kick off Pride Month every year.
PRESS
Rolling Stone (UVM: 16.6M)
Billboard (UVM: 11.4M)
OUT Magazine
