WeHo Pride (2025)

WeHo Pride

EXEC. CREATIVE DIRECTOR & HEAD OF BRAND
Identity, Design, Marketing, Social, Merchandise

For decades, West Hollywood has been home to one of the largest annual Pride celebrations in the world, drawing hundreds of thousands of people each June.

After a split from the City of Los Angeles, in 2022 the City of West Hollywood hosted its first official “WeHo Pride”, short for “West Hollywood Pride,” ushering in a new era of protest, joy, and celebration.

ASSOCIATED PROJECTS

WEHO 2025

WEHO 2024

BRAND EXPANSION

WEHO 2023 & 2022

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PRESS

Variety (UVM: 51M)
Pollstar
Billboard (UVM: 11.4M)
Rolling Stone (UVM: 16.6M)
E! Online
SPIN

WeHo Pride (2024)

‘Pride Starts Here’ was a tagline I created in WeHo Pride’s very first year. It has always referred more to the individuals and hearts of the community than it does to the dates West Hollywood celebrates on the national Pride calendar. For 2024, I wanted to drive that home with this energetic and joyful campaign, highlighting diverse moments of queer joy, creating both nostalgia and excitement for the upcoming season that means so much to so many people.

This campaign was expanded and adapted for everything from digital transit shelters to print ads, web banners, and more.

PRESS

Variety (UVM: 51M)
Pollstar
Billboard (UVM: 11.4M)
Rolling Stone (UVM: 16.6M)
E! Online
SPIN

WeHo Pride Brand
Universe Expansion (2024)

At the beginning of the 2024 planning process, WeHo Pride wanted to take a moment to step back, appreciate everything that had been accomplished in two quick years, and examine how the brand could use design to better communicate with the community. WeHo Pride wanted to be the same brand people had come to recognize, but with a little louder volume, reaching everyone with the info they need more easily.

WeHo Pride is a massive event, with six tent-pole activations, and the design should reflect that breadth of activity. Using small aspects of the already established WeHo Pride brand, we can we can create sub-brands for the each tentpole event, creating a rainbow of content that helps distinguish each event while keeping it part of the whole.

With this design expansion, WeHo Pride moves beyond a rainbow color scheme and a font; it establishes itself as a brand with a personality and style

WeHo Pride (2023 & 2022)

Conceived as part of our fluid and ever-evolving understanding of gender identity + sexual expression, the WeHo Pride brand combines rainbow colors to create beauty in the space between traditional binaries. The gradient tapestry of colors and fluid shapes work together to create a vibrant celebration of Pride's unique diversity.

PRESS

Variety (UVM: 51M)
Pollstar
Billboard (UVM: 11.4M)
Rolling Stone (UVM: 16.6M)
E! Online
SPIN