WeHo Pride
(2024, 2023, 2022)
Creative Director
Identity, Design, Marketing, Social, Merchandise
For decades, West Hollywood has been home to one of the largest annual Pride celebrations in the world, drawing hundreds of thousands of people each June.
After a split from the City of Los Angeles, in 2022 the City of West Hollywood hosted its first official “WeHo Pride”, short for “West Hollywood Pride,” ushering in a new era of protest, joy, and celebration.
2024
WeHo Pride
Brand Expansion 2024
At the beginning of the 2024 planning process, we wanted to take a moment to step back, appreciate everything we've accomplished in two quick years, and examine how we could use design to better communicate with the community we celebrate. We want to be the same brand people have come to recognize but with a little louder volume, reaching everyone with the info they need more easily.
WeHo Pride is a massive event, with six tent-pole activations, and our design should reflect that breadth of activity. By creating these sub-brands as variations on the WeHo Pride overarching theme, we can sub-divide the color scheme creating a rainbow of content that helps distinguish each event while keeping it part of the whole.
With this design expansion, we move beyond a color set and a font, we establish a nationally recognized style.
The five tentpole activations we focused on branding were:
WeHo Pride Street Fair
WeHo Pride Presents Friday Night At OUTLOUD Music Festival
WeHo Pride Parade
WeHo Pride Arts Festival
Women’s Freedom Festival At WeHo Pride + Dyke March
Pride Starts Here Campaign 2024
‘Pride Starts Here’ was a tagline I created in WeHo Pride’s very first year. It has always referred more to the individuals and hearts of the community than it does to the dates West Hollywood celebrates on the national Pride calendar. For 2024, I wanted to drive that home with this energetic and joyful campaign, highlighting diverse moments of queer joy, creating both nostalgia and excitement for the upcoming season that means so much to so many people.
This campaign was expanded and adapted for everything from digital transit shelters, print ads, web banners, and more.
2023 + 2022
WeHo Pride 2023/22
Conceived as part of our fluid and ever-evolving understanding of gender identity + sexual expression, the WeHo Pride brand combines rainbow colors to create beauty in the space between traditional binaries. The gradient tapestry of colors and fluid shapes work together to create a vibrant celebration of Pride's unique diversity.
