The Sunset Strip
EXEC. CREATIVE DIRECTOR
Identity, Design, Marketing, Social
The Sunset Strip is the hub of world-class experiences in West Hollywood. Home to legendary establishments like The Roxy, Whisky a Go Go, and The Comedy Store, the Strip is the place to connect to Hollywood history. Combining a mythic rock n’ roll reputation with modern-day luxury, old meets new at the expansive Sunset Strip.
The following branded events and promotions were part of the Sunset Strip Business Improvement District, whose goal is to improve the business and neighboring residential environment on Sunset Blvd. through support services in digital and experiential marketing, event programming, municipal brand partnerships, special promotions, and much more.
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Spinning Sunset
(2025)
To celebrate the rich history and lore of the iconic 1.7-mile strip, the Sunset Strip hosted a vinyl fair. Part of the Strip’s annual Summer on Sunset initiative, the free, family-friendly event featured vinyl DJ sets, brand activations, and over 50 booths from local record stores and vintage vendors. Businesses like Hotel Ziggy, Andaz West Hollywood, and Book Soup also offered discounts, vinyl-themed specials, and pop-ups throughout the day.
PRESS HIGHLIGHTS
Tequila Sunset
(2025)
The Sunset Strip transformed into a tequila-fueled runway of cocktails, mariachi processions, rooftop fiestas and fashion-forward fiestas for one week in May 2025. It included day-to-night specials like BOA’s tropical cocktails, tequila flights at Cavatina, and a full Mariachi kickoff on May 1. Guests were invited to snap, sip, and tag their way to prizes using #TequilaSunset as The Strip rewrote the Cinco playbook.
PRESS HIGHLIGHTS
Afterlife Transfer Trolley
(2024)
The Sunset Strip is a huge tourist destination for its legendary Hollywood and entertainment venues - but also its haunted history. Ghost sightings have occurred across the Strip for decades - from the Chateau Marmont, The Roxy, The Hollywood Tower Hotel, and more. What better way to celebrate Halloween than riding in a creepy trolley with a bunch of ghouls telling you the horrifying stories of Sunset Blvd.
The Afterlife Transfer Trolley debuted in 2024 on the Sunset Strip. Guests were picked up and dropped off along the Strip at its most iconic locations for an unforgettable ride. This was an interactive experience with live actors where guests are greeted with games, music, and spooky stories.
PRESS HIGHLIGHTS
Hollywood Reporter
US News & World Report
We Like LA
This event garnered 31 pieces of media coverage, equating to 7.8 billion total impressions and $7 million ad value equivalency.
