Riot Games: The First-Ever
LoL Worlds Tailgate (2022)

CREATIVE DIRECTOR
Art Direction, Design, Marketing

When the 2022 League of Legends World Championship semifinals came to Atlanta's sold-out State Farm Arena, Riot wanted fans to gather at a scale Worlds had never seen. The answer was the first-ever official Worlds Tailgate: historic Centennial Olympic Park, transformed for one night into a festival for the most-watched esports competition on earth, with proceeds benefiting the Riot Social Impact Fund. I creative-directed the project for JJLA: art direction, design, and marketing for a franchise first, from save-the-dates to on-site.