Dua Lipa ‘Houdini’ Single Release Party

CREATIVE DIRECTOR
Design

To celebrate the release of 'Houdini,' Warner Records threw a trio of surprise fan events across London, Tokyo, and Los Angeles. LA got the theatrical one: The Houdini Estate, the magician's own former grounds in Laurel Canyon. I creative-directed the design for JJLA across the estate, from wayfinding and print to the part every outlet led with: to reach the performance, fans first had to solve an escape room and find a secret door, with Dua Lipa herself waiting on the other side. Not your average concert; that was the point.